615.375.1267    info@dicksongraphics.com   

The Essential Guide to Commercial Signage

The power of signage in the business world cannot be overstated. From drawing in customers to enhancing brand visibility, signs serve a myriad of purposes. But what types of commercial signage options are available? And who makes them?

In this blog, we list the commercial options in three categories: Outdoor Signs, Indoor Signs, and Promotional Signs. All of the signage options that we list are available from Dickson Graphics – the leader in the industry. Give us a call to day for all your commercial signage needs. 

Outdoor Commercial Signage

Outdoor signs are the first point of contact with potential customers. The designed of an outdoor sign should capture attention and convey essential information about the business. 

Monument Signs

Commercial Signage - Monument Sign

Monument signs are freestanding structures typically placed at the entrance of a property or business. Made from durable materials like stone, brick, or metal, these signs provide a sophisticated and permanent look.

Pole Signs

Pole signs are tall, freestanding structures that people can see from a distance. So they are especially useful for businesses located along highways or busy roads.

Channel Letter Signs

Channel letter signs consist of individually cut letters. These signs are good for storefronts and are highly versatile, allowing for various fonts, colors, and sizes.

A-Frame Signs

A-frame signs, also known as sandwich boards, are portable and often placed on sidewalks to attract foot traffic. They are ideal for promotions, sales, and other temporary messages.

Yard Signs

Yard signs are versatile, customizable signs that you can use for various purposes such as real estate listings, political campaigns, and celebratory messages like “Happy Birthday.” Additionally, these signs are typically made from weather-resistant materials like corrugated plastic or aluminum, ensuring durability against the elements. 

Indoor Signs

Indoor signs play a crucial role in guiding customers, enhancing the ambiance, and promoting products or services within the premises.

Lobby Signs

Lobby signs are the first thing customers see when they enter a business. So they help reinforce brand identity and create a professional impression. Materials used include acrylic, metal, and wood.

Wall Murals

Wall murals transform blank walls into vibrant displays of art and information. They can depict anything from product imagery to inspirational quotes, adding a unique touch to the interior space.

Directional Signs

Directional signs, or wayfinding signs, help customers navigate through large spaces like malls, hospitals, or office buildings. They provide clear instructions and minimize confusion.

Menu Boards

Commonly found in restaurants, cafes, and fast-food joints, menu boards display the available items and prices. Digital menu boards are becoming increasingly popular for their dynamic and easily updateable content.

Promotional Commercial Signage

Promotional signs advertise products, services, events, or special offers. They are versatile in both indoor and outdoor settings.

Banners

Banners are flexible and cost-effective, making them ideal for temporary promotions. Businesses can hang banners from poles, walls, or other structures, and they also come in various sizes and materials.

Posters

Posters are a classic form of promotional signage. They are easy to produce and distribute, and you can display them in windows, on bulletin boards, or in any high-traffic areas.

Window Graphics

Window graphics are graphics that we apply directly to the glass surfaces of windows. They are excellent for showcasing promotions and branding. Additionally, they enhance the visual appeal of a storefront.

Flags

Flags are eye-catching and can be placed outside businesses to attract attention. Grand openings and sales are typical opportunities to use flags.

LED Digital Signs

LED signs are energy-efficient and highly visible, even in bright daylight. They can display moving text, images, and animations, making them a versatile choice for any business.